WWE and Amazon crack down on fake WWE replica titles sellers

[Liz]

WWE and Amazon today announced joint lawsuits against 13 defendants who attempted to market and sell inauthentic replicas of WWE-branded championship title belts in Amazon's store including inauthentic replicas of commemorative title belts as well as the WWE World Heavyweight, Universal, Intercontinental, United States and NXT Championship title belt designs.

WWE combined its proactive IP monitoring and enforcement program with Amazon's Project Zero and Brand Registry protection tools to detect infringing listings, and Amazon removed them. Then WWE partnered with Amazon's Counterfeit Crimes Unit to pursue these lawsuits targeting bad actors who attempted to sell counterfeit products and falsely represent their locations and identities.

One of the defendants was found to be operating their fraudulent business out of New Jersey. In addition to the civil lawsuits, Amazon and WWE worked with the Middlesex County, New Jersey, Prosecutor's Office to pursue these bad actors which led to felony counterfeiting charges against two connected individuals for sale of counterfeit WWE championship title belts.

"Amazon is the benchmark for collaboration with respect to brand infringement online," said Vice President of Intellectual Property at WWE, Matthew Winterroth. "Official and licensed WWE products, branded by our IP, are trusted by our fans around the world and we go to great lengths to protect consumers from counterfeits and other types of infringements. It's our hope that other companies look at Amazon's Counterfeit Crimes Unit as a model of how to partner with companies of any size to help combat this relentless threat."

"Amazon is committed to the authenticity of products in our store and protecting our customers from all forms of counterfeits, including those impacting fans of iconic entertainment brand WWE," said Kebharu Smith, director of Amazon's Counterfeit Crimes Unit. "We will continue to work with WWE and Middlesex County law enforcement to bring these bad actors to justice."